As a photographer working in the studio gives me complete control over the environment and all the elements that go into creating an amazing photographic image. Starting in the blank space of the studio I am able to develop the backdrop, as well as the ideal lighting scheme, for producing the perfect photographic image for a campaign.
Also, using complex backgrounds to simulate outdoor scenes, such as a beach or a busy street, I am able to make it look like the shot was actually taken on location. Here lighting is particularly critical to ensure the desired look is achieved.
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