Why You Need a Personal Website.
It’s not just big business brands that can benefit from an online presence, it is great for your personal brand too. You should make it as easy as possible for potential clients to find information about you. Your personal website is the most effective way to package your brand and increase your reputation in the marketplace.
I am finding more of my clients are choosing to establish their own personal website.
A personal website offers the opportunity to create a direct link to the services you provide to your target audience. Rather than random snippets from online sources your personal website will provide accurate and concise information about you and what you do. This is the most efficient way of getting across the message about the services you provide in an accurate and descriptive way.
Your website is all about marketing yourself, getting your name out there, and becoming known. In this competitive market every tool and potential advantage should be utilised.
Creating a online portfolio increases your visibility and accessibility. Another benefit of having a strong online presence is that you can ensure the most current, professional, and accurate information about you is available online.
Having a personal web site allows you to highlight what channels you prefer to be contacted through. Whether it’s via phone, email, LinkedIn or Twitter. Furthermore, including keywords such as your university, city and industry name on your website, will increase your chances of appearing higher in search rankings.
Personal web sites are a unique piece of online real estate that is totally under your control. This is critical since about half of employers “Google” or otherwise research candidates online before deciding who to engage.
A resume forces you to condense your entire work experience into just a few bullet points, however you have more freedom on a personal web site to emphasise the information you want potential clients to see.
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